In addition to these it also cuts down the prices of product during special festivals and events in order to increase its sales or to finish the old stock . 2. Adidas vs. Nike vs. Dan Vas Recommended for you Increased competitive pressure – Although, Nike is a dominating the athletic industry, competition, and new emerging brands are still potential threats to the company. Meanwhile, Stay safe. While in 2010 the financial report shows that there is 15 % increase in their sale because of 2010 FIFA World Cup. It’s a non-responsive site disappointingly, but Nike does operate a specific mobile site. The ration is 6:1, there is no other price bracket with this many differences. Nike vs Adidas: Social media following. In 2020, Nike is valued at approximately 34.8 billion U.S. dollars, witnessing a two billion U.S. dollars increase from 2019. Recommendation f• VERTICAL COMMON SIZE ANALYSIS Nike – Bad graphs • Nike is constantly increasing its Net Income percentage to Revenues, mostly because of good tax management and … The intensity of competition from its competitors is high for each firm competes in various key areas of business. While other 20 % likes it and gave an average rate of 7.5 because they feel Nike provides more variety of design in shoes than Adidas and they look more stylish. While Nike has more followers than Adidas on Instagram and YouTube, Adidas boasts of more followers on Facebook and Twitter. Copyright © 2003 - 2020 - UKEssays is a trading name of All Answers Ltd, a company registered in England and Wales. Here is a competitive analysis of Nike vs Adidas with data, insights, visualizations, and more. Marketing The athletic footwear, apparel, and equipment industry is highly competitive on a worldwide basis. Nike does not have that option, and for a Taekwondo artist, Adidas would be the obvious choice. 1. Our academic experts are ready and waiting to assist with any writing project you may have. You can view samples of our professional work here. Adidas has 2625 products with prices ranging from 899 to 29999, and Nike has 643 products with prices ranging from 1596 to 36500. The lowest-priced product belongs to Adidas with the pricing of 899. The objective was to grab the attention of the people towards the billboard and adidas was successful in doing that as shown in figure , traffice around that froze for about 70 mintues. factories. According to me the message of ad was if one wants look modish and funky as David Beckham and Agnes then should go for this new collection of Adidas. From simple essay plans, through to full dissertations, you can guarantee we have a service perfectly matched to your needs. Adidas has six products priced at about 25000 and Nike has only one. It also focuses on offering total customer service at the place where customer goes to buy its products. It adopts different and Competetive pricing startegy than Adidas, it is based on the basis of premium segment as target customers . The lowest-priced product belongs to Adidas with the pricing of Rs 5159. The products of Adidas are divided in to 3 Categories, Adidas Performance Sports shoes, perfumes, eye wear, Adidas Original Superstar Sneakers, Vintage Clothing, Adicolor Trainers, Adidas Style Caps , Bags , Belts , Hand Gloves Etc, Trainers,BodyCare,Sneakers, Hoodies , Clothes ,Caps , Bags , Perfumes etc. See the chart below to see the pricing variations. There are two arguments people make when it comes to eCommerce consumer behavior. The sample used by a secondary person might be small. Today’s Puma is not only sport clothing and equipment, but also accessories. In addition to these it sponserd soccerex football festival for 2010 football and has confirmed four year sponsership deal with it . Air Jordan. To assemble primary data a questionnaire was designed which compares both athletic brand Adidas and Nike. With an athleisure approach sweeping social media trends and consumers, Adidas seems to fare better in the market. In last quarter of the 2009 its sales percentage was declined by 5 % which was because of their increase in marketing costs. Nike vs Adidas. Business Strategy Analysis for Puma's Management. Nike and Adidas are two of the largest footwear companies in the world. More products in the portfolio mean more options for customers to choose from, and it will increase net sales. In this article, I am going to compare Nike, adidas and Under Armour from the perspective of a long-term investor. The lowest-priced Adidas product is sold at Rs 12599. As compared to Adidas , the price of products of Nike are high. Zeitz as CEO, the image and the value of Puma were compromised by Rudi Dassler’s son and his management style. The lowest-priced product belongs to Nike with the pricing of Rs 12597. Adidas’ focus is on the people and the soccer, tennis. The other difference is their advertising message; they both use same scoop and scale but try to communicate with different messages. Our visits made it clear that Nike’s focus on women’s representation should give it a leg up against its competitors. Nike from its modest start grown as a sporting leader in sporting goods. We compete internationally with a significant number of athletic and leisure footwear companies, athletic and leisure apparel companies, sports equipment companies, and large companies having diversified lines of athletic and leisure footwear, apparel, and equipment, including adidas, V.F. Reference this. Since October 2017, Nike has worked to rebuild their business model. The search benefits from a predictive entry field. According to me , the objective of using internet marketing was to attract the younsters who spends more time online than watching TV. According to their new approach, how Nike sell shoes has changed dramatically since they began concentrating on online sales. I'm a chess lover and an ardent fan of the lean startup. I write about Web Scraping, Online retail, Sales, Marketing Tips etc, Nike spends a staggering amount of money on advertising and promotion, How to Build a Web Crawler in Python from Scratch, How To Scrape Amazon Data Using Python Scrapy, How to Bypass Anti-Scraping Tools on Websites, 5 Major Challenges That Make Amazon Data Scraping Painful, Scraping eBay: How to Scrape Product Data Using Python, Scraping Amazon Reviews using Scrapy in Python, Nike vs Adidas: Competitive Analysis with Data Visualizations. (Referred To questionnaire). It was time consuming, costly as it takes lots of time to find a respondent who can fill questionnaire. After the software is downloaded, if one points the camera on the markers, one can see virtual 3d Nike T90 boots. Nike has 1 product in this price bracket and Adidas has 6 products. 70 % of overall sample remembers and likes TV commercials of Nike because every time they demonstrate foot ball game in a unique and a bit comical way. A Comparative Analysis of Strategies and Business Models of Nike, Inc. and Adidas Group with special reference to Competitive Advantage in the context of a Dynamic and Competitive Environment Hussain A. Ali Mahdi1, Mohammed Abbas2, Taher Ilyas Mazar3 1,2,3MBA Student, University of Bahrain, Kingdom of Bahrain Dr. Shaju George4 For example, Adidas dominates soccer, having endorsement deals with superstars such as David Beckham and sponsorship of the top events like the FIFA World Cup. Adidas has almost four times the number of products than Nike has in its portfolio. Nike As compared to Adidas , the price of products of Nike are high. Social media followers of Nike and Adidas as of April 2020. We visited Nike and Adidas to see for ourselves which store does it better. Brand recognition and reputation. In 2018, Adidas’s currency-neutral revenue grew by 8% to EUR 21.9 … Key findings of Marketing Strategies Adopted By Nike and Adidas after analysing Secondary data ; There are various promotional strategies adopted by Adidas which includes television, internet, billboards and magazines. So both companies are investing more and more in their promotional strategies, to attract more customers and at last to expand their growth. Other positioning of Adidas in customers mind is basketball shoes , this is because generally basketball players wears it because of its unique design and light weight. While the target audience of both the brands are same as well as the brand building strategy adopted by both the company seems to be same. The data is about men and women’s shoes. We will consider four segments when it comes to pricing. Registered Data Controller No: Z1821391. It used Peripheral Cues because it might have thought people would not be able to process information that their new collection is very cool and stylish, and so they used fashionable celebrities like Beckham and Agnes to influence target audience attitude positively. For example sample 4 said I like Nike because the products are very much cool and also there are various types choices available and various types of pattern and styles are available, So it looks that People are more concerned about quality and comfortableness than price, so by this it can recommended to Adidas to focus more on its quality. Study nike vs adidas: competitive analysis competitive analysis of market share gives Nike a clear edge over Adidas of 2010 shows %... Sales percentage was declined by 5 % which was because of their popularity has become so immense that are... 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